Xinyata Debuts at PIR International Packaging Exhibition in Russia: Expanding Sustainable Paper-Based Packaging into Eastern European Markets

Why Russia? Policy Drivers and Market Demand for Green Packaging

PIR 2025 brought together over 1,000 exhibitors from more than 20 countries and attracted approximately 35,000 industry professionals. Against the backdrop of Russia's newly implemented ecological tax regime – an 8% surcharge on non biodegradable packaging – and with 83% of end users now prioritizing recyclability in procurement decisions, green packaging has shifted from a competitive advantage to a market entry imperative.

Application Specific Solutions for Food, Pharma & ECommerce

Xinyata's showcased solutions are built on proprietary fiber engineered substrates and intelligent low carbon manufacturing processes, addressing key functional requirements such as moisture resistance, thermal stability, mechanical protection, and logistics efficiency:

Water resistant compostable food containers – ideal for hot meals, fresh produce, and takeaway applications.

• Cold chain compatible recyclable packaging – maintains structural integrity at low temperatures and supports closed loop recycling.

• Lightweight, impact resistant ecommerce packaging – reduces secondary cushioning materials, lowers breakage rates, and cuts carbon footprint.

• All products comply with Russian and Eurasian Economic Union (EAEU) environmental regulations, helping clients mitigate compliance risks and accelerate the transition to green supply chains.

• Immersive "Green Technology" Exhibition Zone at Booth 3B50a

Xinyata created a three zone interactive experience:

• Material touchpoint area – visitors could directly feel the texture, strength, and workability of biodegradable paper based materials.

• Intelligent production line video – a full loop low carbon manufacturing process, from sustainable raw material sourcing to final delivery. 

• Live technical demonstrations – the team presented real world application scenarios for food packaging, cold chain pharma logistics, and ecommerce fulfillment, along with quantifiable environmental benefits.

Localized Readiness: Tailored Services for the CIS Market

• Xinyata's delegation includes professionals with multilingual capabilities (Russian, English, Chinese) and deep knowledge of international trade regulations. For the CIS region, the company has developed market specific solutions covering:

• Capacity alignment – flexible small batch and customized orders.

• Logistics optimization – FCL and LCL shipping from major Chinese ports to Moscow and St. Petersburg, reducing transit times.

• Regulatory compliance – assistance with biodegradability certifications, EAEU customs documentation, and recycling labeling requirements.

From Guangzhou to Moscow: Xinyata's Global Sustainability Commitment

Having long participated in the Canton Fair, Xinyata views the Russian PIR Exhibition as a pivotal milestone in its global sustainability strategy. The company reaffirms its commitment to replacing plastic with paper based technologies and to deepening its footprint in Eastern Europe, Central Asia, and other high potential markets – delivering a replicable Chinese model for the global packaging industry's carbon neutrality transition.

Acknowledgments and Future Vision

Xinyata sincerely thanks all partners who visited Booth 3B50a. We look forward to jointly exploring innovative pathways in degradable packaging, seizing market opportunities driven by the green transition, and building cross continental bridges of cooperation with our professional expertise. Together, let us write a new global chapter for green packaging.